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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 11/04/2022 10:29:02 • 242 Views
PENGARUH HARGA, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA SCOOPYCreated by :
Dianto ( 201311193 )
| Subject: | HARGA
KUALITAS PRODUK
KEPUTUSAN PEMBELIAN | | Alt. Subject : | PRICE
PRODUCT QUALITY
PURCHASE DECISION | | Keyword: | Harga
Kualitas Produk
Brand Image dan Keputusan
`Pembelian |
Description:
DIANTO, Pengaruh Harga, Kualitas Produk, dan Brand Image terhadap
Keputusan Pembelian Sepeda Motor Matic Honda Scoopy di Wilayah
Cidodol, Jakarta Selatan. (Dibimbing oleh Jatmiko).
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Harga,
Kualitas Produk, dan Brand Image terhadap Keputusan Pembelian Sepeda Motor
Matic Honda Scoopy di Wilayah Cidodol, Jakarta Selatan. Teknik analisis data
menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak
165 responden yakni seluruh orang yang pernah membeli dan menggunakan
Sepeda Motor Matic Honda Scoopy. Penentuan sampel dengan teknik non
probability sampling.
Berdasarkan hasil penelitian dapat disimpulkan bahwa (a) Harga berpengaruh
positif dan Signifikan terhadap Keputusan Pembelian Motor Matic Honda Scoopy
(b) Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan
Pembelian Sepeda Motor Matic Honda Scoopy (c) Brand Image berpengaruh
positif dan Signifikan terhadap Keputusan Pembelian Sepeda Motor Matic Honda
Scoopy (d) Harga, Kualitas Produk, dan Brand Image berpengaruh positif secara
simultan terhadap Keputusan Pembelian Sepeda Motor Honda Scoopy (e)
Kualitas Produk merupakan variabel dominan yang berpengaruh terhadap
keputusan pembelian Sepeda Motor Matic Honda Scoopy di wilayah Cidodol,
Jakarta Selatan.
| Contributor | : |
- Ir. JATMIKO, MM
| | Date Create | : | 11/04/2022 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201311193 | | Collection ID | : | 201311193 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2022 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-harga-kualitas-produk-dan-brand-image-terhadap-keputusan-pembelian-sepeda-motor-matic-honda-scoopy-24612.html
[ Free Download - Free for All ]
 UEU-Undergraduate-24612-COVER.Image.Marked.pdf - 125 KB- UEU-Undergraduate-24612-HALAMAN PENGESAHAN.Image.Marked.pdf - 165 KB
- UEU-Undergraduate-24612-HALAMAN PERSETUJUAN.Image.Marked.pdf - 181 KB
- UEU-Undergraduate-24612-HALAMAN PUBLIKASI.Image.Marked.pdf - 317 KB
- UEU-Undergraduate-24612-HALAMAN KEASLIAN.Image.Marked.pdf - 205 KB
- UEU-Undergraduate-24612-ABSTRAK.Image.Marked.pdf - 255 KB
- UEU-Undergraduate-24612-KATA PENGANTAR.Image.Marked.pdf - 367 KB
- UEU-Undergraduate-24612-DAFTAR ISI.Image.Marked.pdf - 297 KB
- UEU-Undergraduate-24612-DAFTAR PUSTAKA.Image.Marked.pdf - 384 KB
- UEU-Undergraduate-24612-LAMPIRAN.Image.Marked.pdf - 1199 KB
- UEU-Undergraduate-24612-BAB1.Image.Marked.pdf - 564 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-24612-BAB2.Image.Marked.pdf - 640 KB
2. UEU-Undergraduate-24612-BAB3.Image.Marked.pdf - 627 KB
3. UEU-Undergraduate-24612-BAB4.Image.Marked.pdf - 1111 KB
4. UEU-Undergraduate-24612-BAB5.Image.Marked.pdf - 402 KB
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